So you want to make money on Instagram. Great. And if you do the right things, then you can. But there are a few things that you should know about Instagram and how to properly monetize your profile.
The first thing you need to figure out when attempting to monetize your Instagram account is what type of content are you going to focus on. You need to establish your niche and the type of audience that you are appealing to. If your Instagram profile is all over the place and it is not clear as to what the theme of your profile is, you're going to have a bad time.
Once you have figured out the type of content that you are going to be focusing on, comes the part that nobody can do for you: producing content. Even if you have a marketing agency in your corner, if you are not publishing quality and relevant content then you are going to have a bad time. But unfortunately, simply posting content of any sort is not enough. Your content needs to be high quality and needs to be inviting. A good way to have inviting content on your profile is to create engagement through questions, contents, etc. Give your audience a reason to engage with your photo and to become involved with your content.
In order to give your profile an appearance of stability and credibility, post 9 - 12 photos on your profile in a short period of time. That way when someone views your profile, there is no blank space in your profile. It looks more established and gives people a reason to follow you. Now here comes the hard part. Just because you are posting quality content does not mean that people are going to follow your account and engage in your photos immediately. You can bomb your photos with all the hashtags and profile tags that you want, you need to be patient. Making money on Instagram comes after you have an established and engaging audience, and in order to have that, your audience has to trust you. That takes time.
If you are a little less patient than the average instagrammer, you can use a marketing agency. Yes, we are a marketing agency. No, you do not have to use us. But a marketing agency (a real one) can be incredibly beneficial to your Instagram growth. Marketing agencies have experts in Instagram that know the best ways to attract a targeted audience and how to drive traffic. If you do not want to use a marketing agency, and you want to grow your Instagram the old fashioned way, just be ready to be patient and to get frustrated about your lack of growth.
Once you have that established audience and it is clear that your followers are engaged with your photos, you will begin to receive messages from brands wanting to work with you. This is the part where you have to decide what type of Instagram account you want to have. Do you want to have every other post be an ad? Or do you want to be very particular about the type of content that you promote? That is entirely up to you.
Either way is a viable option for growing your Instagram audience and attracting brands. One is shorter term and one is longer term. One costs you nothing and one costs you a small monthly fee. But is it worth a small monthly fee to start monetizing sooner? That is also entirely up to you.